What is rubicon project?

Rubicon Project is an advertising technology company based in Los Angeles, California. The company provides a platform for the buying and selling of digital advertising inventory across multiple ad formats and devices. Rubicon Project was founded in 2007 and has since grown to be one of the largest independent digital advertising exchanges in the world. The company's platform allows advertisers to reach their target audience through programmatic advertising while publishers can monetize their inventory and reach a wider audience through Rubicon Project's extensive network of buyers. The company has partnerships with over 1,300 publishers and over 1,000 buyers, including brands, agencies, and trading desks. Rubicon Project was publicly traded until it was acquired by private equity firm, Apollo Global Management, in 2020.